“User experience” encompasses all aspects of the end-user’s interaction with the company, its services, and its products. The first requirement for an exemplary user experience is to meet the exact needs of the customer. Next comes simplicity and elegance that produce products that are a joy to own, a joy to use. True user experience goes far beyond giving customers what they say they want. In order to achieve high-quality user experience Reflections provides seamless merging of the services of multiple disciplines, including engineering, marketing, graphical and industrial design, and interface design.